2009 Grand Cherokee

2009 Jeep Grand Cherokee Polk Award Winner!

March 25, 2009 By admin

The Jeep Grand Cherokee won the 2008 Polk Award for Automotive Loyalty in the-Mid-size SUV category.

Stephen Polk, Chairman, President and CEO of R. L. Polk Co. said: “The award for Jeep Grand Cherokee represents a significant milestone win with loyalty at the highest level in the mid-size SUV category.”

The awards recognize manufacturers for superior owner loyalty performance and are determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make.

With more than 17 years of innovating the mid-size sport-utility market, the most capable and powerful Jeep Grand Cherokee is designed to take on life’s ever-changing challenges, whether on- or off-road.

About Polk Awards:

Polk Automotive Loyalty Award Winners

The Polk Automotive Loyalty Award is based on actual model-year purchase/lease activity and recognizes manufacturers for superior performance in customer retention—a critical aspect of building and maintaining market share. Customers of these manufacturers had such a positive overall experience that they came back to buy another vehicle of the same model, make, or manufacturer. The Polk Automotive Loyalty Award is the only award in the industry based on consumer loyalty. Awards are based on actual consumer transactions, with over 6 million household records per year being analyzed to determine the winners. It is based on the census of information obtained from state registration and lease transaction information.

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